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Women own most of the UK's tablet computers says study
18 July 2013 Last updated at 11:08 GMT
| There are now more tablet computers owned by women than men in the UK, according to a study. YouGov's latest Tablet Tracker report indicates that women owned 52% of the country's touchscreen computers in May. That's a reversal1 of the position last year when the pollster put the figure at 43%. It suggests the turnaround is driven by both the release of smaller tablets and women getting hold of second-hand devices. The trend has also helped boost the number of 18-to-34-year-olds owning one of the touchscreen computers - they now account for2 26% of the market, compared with 19% a year ago. "The early adopters3 of tablets have typically been affluent4 males," said John Gilbert, lead director at YouGov Technology and Telecoms5. "As they buy the latest models, they have placed their old devices on to the secondary market or given them to other members of their household. "A growing number of females and under-35s own older tablets, such as the iPad 1 and 2 while affluent males have the more recent iPad 3 and 4 and Samsung devices. "Add to this the fact that it is women and young people driving the popularity of iPad Mini in the UK and it is clear where the surge6 in tablet ownership among females and under-35s comes from." The survey also indicates that 22% of UK-based adults now own a tablet, and that 19% of non-tablet owners are "hot prospects" to buy one soon. The firm7 questioned 3,824 over-18s between 8 and 10 May. YouGov's study matches findings by eMarketer - another research firm - which has predicted that women would become more likely than men to use a tablet at least once a month in the UK this year. Its analysts expect the gap to continue widening until 2016. Manufacturers see only limited benefit from the second-hand market through app sales, cases and other add-on8 equipment. But the consultancy9 said they should still benefit from a sales boost further down the line. "We saw something similar in the smartphone market where a lot of the people who received hand-me-downs10 perceived11 them as being useful and then wanted higher specs12 to be able to do more," Bill Fisher, a senior analyst at the firm, told the BBC. "The tablet market is likely to see a similar trend especially as they become the second screen of choice after the TV. "So, many of these women are likely to become buyers of the future, particularly if prices continue to fall." Tony Cripps, an analyst at telecoms research firm Ovum, added that he believed the findings13 were only to be expected. "Tablets clearly have considerable appeal outside of the geek community - due to their utility14 and ease of use - we've also seen many older consumers using them where they may not use PCs or laptops. "So it's no great surprise to see roughly the same amount of women and men owning them." |
1 reversal: 翻轉 2 account for: 佔了 3 adopter: 採用者 4 affluent: 富裕的 5 telecom: 電信 6 surge: 浪潮、波濤 7 firm: 公司 8 add-on: 附加 9 consultancy: 顧問公司 10 hand-me-down: 別人不要的舊東西 11 perceive: 感覺、察覺 12 specs: 規格 13 finding: 調查結果、研究結果 14 utility: 實用性、效用 |
resouse link: http://www.bbc.co.uk/news/technology-23355944
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